8 February 2019: Photographic
Paper Market is estimated to grow considerably in the forecast
period owing to the increasing applications in photography segment like
stabilizers, dying agents, replenishers, fixing agents, starters &
neutralizers. Photographic papers are the papers layered with a light-sensitive
chemical formula that are used for creating photographic prints.
A photographic paper, when exposed to light, captures the
picture, which is then developed to a visible picture. With the help of some
papers, the image density from exposure is enough and do not require further
developing, apart from clearing and fixing, even though the latent exposure is
also normally present. Photographic papers are designed to produce high quality
image in order to best replicate the captured object. The quality of the
produced image will be dependent on the type of ink, type of printer and the
subject guide (photo paper).
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Change in lifestyle and rise in disposable income is
predicted to boost the consumer market. Also, increase in investment in marketing
activities and advertisements by numerous companies is projected to stimulate
photographic chemical segment. Moreover, the advent of print media like
hoarding and posters for extensive marketing is predicted to fuel the
photographic paper market in the years to come.
The chemicals used in photography have adverse effect on
human health. Internet advertising and digitalization has extensively grown in
the past years especially for consumer electronic products like smartphones and
digital camera. Also, availability of alternatives like cloud computing, and
e-storage on several web stores has decreased the demand for developed
photographs which may hamper the growth of photographic paper market in the
coming years. On the other hand, the growing research & development
activities to discover new applications of photographic chemicals are estimated
to offer new opportunities for the existing market players in future.
The market is categorized on the basis of type, application,
sales channel and geography. On the basis of type, market is divided into
silver halide photographic paper and inkjet photographic paper. Based on
application, market is split into civil field and professional field. In terms
of sales channel, photographic paper market is divided into direct channel and
distribution channel.
Geographically, market is segmented as North America, South
America, Europe, Asia Pacific, and Middle East & Africa. Asia Pacific is
expected to hold larger share of photographic paper market due to the rising
use of print media like banners & hoardings. The prominent players in
photographic paper market comprise Fujifilm, Kodak, Canon, HP, Epson, HYMN,
Fantac, Ilford, China Lucky Group, Polaroid, Shantou Xinxie, Brother, ADOX,
Hahnemühle, and FOMA BOHEMIA.
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