30 January, 2019: Sanitary
Napkins Market are made from an absorbent pad placed in between
two non-woven fabric structures which help in stopping the leakage, retain the
body fluid level and improve comfort. The use of sanitary napkin is growing
significantly owing to rise in the global female population. The average use of
sanitary napkins by the female population in Asia Pacific countries like
Indonesia, Japan, India, Singapore, and China is approximately 60.0%. The
governments in emerging countries have adopted several initiatives to encourage
the use of sanitary napkins among women. Indian government aggressively engages
with numerous private entities and NGOs to manufacture and distribute very
low-cost sanitary pads. Companies like Kimberly-Clark and P&G are investing
in such initiatives as part of their corporate social responsibility.
Furthermore, the authority of decision-making among women has improved in
recent past. Women are increasingly becoming independent financially.
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Based on the products, the
global sanitary napkin market can be segmented into reusable and disposable
napkins. Further, they can also be classified as flat-type, pad-type, and
pants-type diapers. Disposable sanitary napkins are segmented into panty liner,
ultra-thin, regular, maxi/super, overnight, and maternity. Government
initiatives in several countries educate women about personal hygiene and sway
them to replace the use of unhygienic clothes with sanitary napkins. This has
had a substantial influence on the demand for numerous feminine hygiene
products, particularly in developing countries. A large number of seminars and
campaigns have also been conducted in colleges and schools globally concerning
the safety measures regarding the use and disposal of feminine hygiene
products.
Women in emerging nations lack
adequate solutions to cope up with menstruation. Imported pads are unaffordable
for low-income families. Market research in Uganda shows that 90.0% of the town
poor was unable to afford off-the-shelf sanitary pads thereby resulting in the
use of materials with limited absorbency including newspapers, even dried
grass, and cloth, making it challenging for menstruating girls to contribute in
school. The United Nations Children’s Fund projects that 1 in 10 African
women/girls skip school during menstruation or drop out due to lack of
menstrual hygiene management options. Several government initiatives have
acknowledged these problems by providing subsidies in the menstrual hygiene
products segment.
Geographically, the sanitary
napkin market is segmented into North America, Asia-Pacific, Latin America,
Middle East and Africa, and Europe. Several new entrants are expected to enter
into the global sanitary napkin market owing to expand product portfolio to
incontinence products, and the trend is expected to remain same over the next
eight years. Opportunities lie with popular paper companies to manufacture
diapers. Developing manufacturers are suggested to design high-quality products
at reasonable price and thus enhance their market share. Continuous product
development along with consumers need & innovative marketing are few other
success factors for a market player.
The key players dominating the
market for include Procter & Gamble, Johnson & Johnson, Kimberly-Clark
Corp., My Bella Flor Co., while other significant players include Tendasoft
Inc., Natracare, and Private Label. Over the next eight years, Procter &
Gamble is anticipated to capture the market share of the prevailing market
players owing to its multi-billion marketing budget, global presence, &
established a brand name. It is also expected to attract numerous new consumers
over the forecast period. This report covers each aspect of the global market for
sanitary napkins, beginning from the basic market information and progressing
further to several significant criteria, based on which, the sanitary napkins
is segmented. Key application areas of sanitary napkins are also evaluated on
the basis of their performance. The sanitary napkins industrial chain,
prevailing policies, and rules & regulations are studied in this report.
The report also assesses the dynamics of demand and supply, production
capacity, logistics, and the historical performance of the sanitary napkins
globally.
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Market Segment:
Geographically, this report is segmented into several key Regions, with
production, consumption, revenue (million USD), market share and growth rate of
Sanitary Napkins in these regions, from 2013 to 2025 (forecast), covering
• North America
• Europe
• China
• Japan
• Southeast Asia
• India
Global Sanitary Napkins market competition by top manufacturers, with
production, price, revenue (value) and market share for each manufacturer; the
top players including
• Kotex
• Stayfree
• Carefree
• Bodyform
• Organyc
• Other
On the basis of product, this report displays the production, revenue,
price, market share and growth rate of each type, primarily split into
• Dry Mesh Sanitary Napkins
• Cotton Soft Type Sanitary
Napkins
• Cotton Sanitary Napkins
On the basis of the end users/applications, this report focuses on the
status and outlook for major applications/end users, consumption (sales),
market share and growth rate for each application, including
• Retail Outlets
• Online Stores
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Major Table Of
Contents:
1. Introduction
2. Executive Summary
3. Market Analysis
4. Sanitary Napkins Market Analysis By Regulatory
5. Sanitary Napkins Market Analysis By Service Type
6. Sanitary Napkins Market Analysis By Equipment Type
7. Sanitary Napkins Market Analysis By Service Contract
8. Sanitary Napkins Market Analysis By Service Provider
9. Sanitary Napkins Market Analysis By End-User
10. Sanitary Napkins Market Analysis By Geography
11. Competitive Landscape Of The Sanitary Napkins
Companies
12. Company Profiles Of The Sanitary Napkins Industry
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